• Travel Management and Tourism Expertise •
THOMAS LANGOUËT
Strategic and operational optimizer, specialist in technological
solutions for the travel industry
Europe / South-East Asia Specialist
EDUCATION
2013-2011
2011-2010
2010-2008
2008-2006
2006-2004
2004-2003
MBA - Master of Business Administration / International Travel Management
ESCAET - Business School of Tourism - Aix-en-Provence (FRANCE)
🏅 Major of Promotion 2013 / Rank: 1/70 graduates
Bachelor's degree - Leisure & Corporate Travel Management
ESCAET - Business School of Tourism - Aix-en-Provence (FRANCE)
BTEC Higher National Diploma in Tourism
Institut La Providence - Saint Malo (FRANCE)
Baccalaureat (with Honors) - Marketing & Communication
High School - JB de la Salle - Rennes (FRANCE)
BTEC First Certificate - Sales Techniques and Merchandising
High School - JB de la Salle - Rennes (FRANCE)
BTEC First Certificate - Electronic Systems
High School - Coëtlogon - Rennes (FRANCE)
PROJECTS
☞ Ultra-specialization IT Project Management for LS Tourism, leader in CRM solutions for travel agencies in France. Functional and graphic study in terms of development and automation of the solution.
☞ Onelist management project, Flag Systems IT Holding. Redefinition and adjustment of the company's accounting and elaboration of the budget process and redesign of the sales and marketing strategy.
☞ Realization of a study on the new challenges and stakes of the DMC (Destination Management Companies) in terms of Production, Purchasing, Distribution, Business Development, Marketing, Webmarketing, CRM, Yield/Revenue Management...
☞ Milky Interactive/ESCAET mission, elaboration of the white book"Le Social Travel en France"
PUBLICATIONS
☞ How an inbound travel agency (DMC) - historically known as a simple tour organizer on a destination - can nowadays optimize its entire business model to position itself as a key actor on its destination ?
2013 publication - Applied Research MBA2
☞ Cycling and territories, a new challenge for destinations
2012 publication - Desk Study MBA1
☞ The Leisure Travel field in the online distribution ecosystem
2011 publication - Bachelor Final Dissertation
☞ Drawing up a report on the ideal website and digital strategies for travel agencies / DMCs in the 3.0 era
☞ Collaborative work on "Open & Big Data in the Travel industry" and its new challenges, opportunities for the destinations and stakeholders
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SOFTWARE PROJECT MANAGER - KOOB.tech (Thailand)At KOOB.tech, we have reinvented the travel industry for professionals since 2020. Our solutions connect hotels, DMCs, tour operators, travel agencies, and providers worldwide in real-time through an interactive Marketplace and a next-generation Trip Designer. KOOB Marketplace seamlessly and instantly connects tour operators and travel agencies to a global network of selected DMCs, providers, and hotels, enabling instant bookings for accommodations and experiences and keeping ahead in the competitive travel industry. KOOB Trip Designer revolutionizes the creation of personalized travel itineraries by integrating accommodations, activities, modules, transfers, and real-time availability and rates. Access to a wide network of reliable providers worldwide allows for the creation of unique and personalized journeys tailored to each traveler's preferences. Certified BCorp and Travelife, we are committed to engaging our partners to contribute sustainably to the travel ecosystem. Join KOOB.tech and transform "THE way to BOOK". Travel Management, IT Project Implementation, Distribution Strategies, Hotel Booking, Product Development, Software Development, Connectivity, Online Travel, Project Management, Travel Technology, SAAS
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BUSINESS DEVELOPMENT AND MARKETPLACES MANAGER - Easia Travel (Vietnam/Cambodia/Laos/Thailand/Myanmar)January 2019 - Now ◾️ Responsible for the production and sales of thematic and SIC tours in South East Asia. ◾️ In charge of distribution platforms and digitalized sales channels (B2B / B2B2C Marketplaces) - In charge of the following destinations: Myanmar / Vietnam / Cambodia / Laos / Thailand - In charge of the following digitalized markets: Europe, North America, South America, Australia-NZ ◾️ Main missions: Monitoring, Production, Pricing, Yield, Contracting, Communication, Sales follow-up, Project management, Reporting, Quality control. ◾️ Teams : Coordination with the teams in Asia and Europe according to the missions, projects and brands concerned (Easia Active, Easia Travel, Easia Exclusive and Easia Incentive). Easia Travel was created in 2000 and specializes in designing trips to Vietnam, Laos, Cambodia and Myanmar and Thailand. Today, we are more than 340 Easians operating in 23 offices all over the world, and our daily mission is to make Asia Easy for You!” Easia Travel is intended exclusively for travel professionals. We attend to travellers on behalf of our professional clients. Connection with local people is at the core of our philosophy of travel. Indeed we are committed to introducing travellers to the rich cultures and scenic diversity of our destinations. The company’s headquarters are located in Hanoi and we have operational offices in each country: - Vietnam : Hanoi, Danang & Saigon - Cambodia : Phnom Penh & Siem Reap - Laos: Luang Prabang & Paske - Myanmar: Yangon, Bagan, Inle & Mandalay - Thailand : Bangkok & Chiang Mai Our offer: - ‘A la carte’ individual travel for an in-depth discovery of the country - Thematic cultural trips: ethnic minorities, cooking, Buddhism, agriculture, etc. - Incentive travel: to facilitate communication within companies - Adventure trips: trekking, mountain biking, sea kayaking, etc. in outstanding places
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COUNTRY MANAGER - Memories Travel + Phoenix Voyages Group (Myanmar)June 2018 - December 2018 General management of the DMC for the 2 agencies : Memories Travel / Phoenix Voyages (Myanmar branch). Job description available on request.
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BRAND/BUSINESS DEVELOPMENT MANAGER - Memories Travel (Myanmar)November 2017 – June 2018 ➡️ Creation of Memories Travel DMC, a high-end agency in Myanmar - member of the Memories group. Memories Group is currently the first and only tourism conglomerate in Myanmar listed on the Singapore Stock Exchange (STX). The group also owns many well-known companies such as Ballons Over Bagan, Ballons Over Inle, Ballon Safaris, Awei Metta (Yangon), Awei Pila (Mergui Archipelago), Hotel Suggati (Moulmein), Keinnara Hpa An, Keinnara Kayah, Burma Boating. 🔵 Responsible for the creation and the launch of the new international brand : Memories Travel DMC ◾️ Elaboration of the Strategic Plan and the Brand Image ◾️ Elaboration of the marketing and communication plan ◾️ Overall budgeting and definition of KPIs ◾️ Definition of targeted markets and commercial attack strategies ◾️ Opening of the representative office in Europe (Job interviews, legal aspect, HR...) ◾️ Creation of new relevant tours to the new brand (New brochure "Collection of Memories") ◾️ Elaboration and design of all necessary marketing documents for the sales force ◾️ Complete website creation (CMS, web-design, products, DNA...) ◾️ Development of the webmarketing strategy ◾️ Opening social networks and The Blog - Creating a media plan ◾️ Creation of newsletters and specific marketing operations ◾️ In charge of the business development with the office in Europe - Follow-up, sales calls, targets setting. ◾️ Preparation of international trade shows ◾️ In charge of new partnerships with Tour Operators and Agencies in Europe and Asia (offline and online) ◾️ Logistical implementation of the brand in Myanmar through the operational offices in Bagan, Inle Lake and Mandalay ◾️ Employee Training, Change Management ◾️ Implementation of monitoring, analysis and reporting tools ◾️ Direct report to the COO and CEO 🔵 Others - ongoing ◾️ Project manager for the Travelife certification ◾️ In charge of marketing partnerships with local partners ◾️ Contracting and supplier negotiation https://www.memories-travel.com
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ERP AND BUSINESS DEVELOPMENT MANAGER - Phoenix Voyages Group (Myanmar)June 2016 - June 2018 🔵 In charge of the implementation of the ERP Tourplan within the DMC ◾️ In charge of the tender process and contract negotiation ◾️ Global organization of the ERP implementation ◾️ Main training relay - in line with the Tourplan APAC HQ (Kuala Lumpur) ◾️ Creation of user guides by department and SOPs ◾️ Setting up a team of a 4-person (New Tourplan Department) ◾️ Creation of trainings and training of the teams (Contracting, Sales, Operations, Tourplan) ◾️ Monitoring and support for data entry (Database, PCM, Debtors, Creditors, Formats...) ◾️ Weekly fixes and improvements ◾️ Continuing training for new employees ◾️ Reporting and analysis to the GM ✅ Software implemented in 12 months and 95% functional - 100% of employees trained. 🔵 BusinessDevelopment Manager ◾️ Sourcing and identification of potential partners ◾️ Analysis and competitive intelligence ◾️ Contact and contractualization of partnerships with agencies and tour operators in Europe (offline and online) ◾️ In charge of IFTM and ITB exhibitions and their budgeting for Myanmar - Post event follow-up - mailing ◾️ In charge of customized productions for European partners ◾️ Rates and contracts negociation with local partners ◾️ Monitoring and reporting to GM 🔵 Production Coordinator ◾️ In charge of the general production - Myanmar destination ◾️ Creation of new circuits and modules ◾️ Update of the rates and conditions twice a year (green and high season) ◾️ Creation of upsellings ◾️ Creation of GIR/SIC for European markets ◾️ Hotel inspections and supplier negotiations (trekking, cruises, interview guide...) 🔵 Other specific tasks and projects available on request
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SALES MANAGER - Phoenix Voyages Group (Myanmar)June 2015 - June 2016 🔵 In charge of the Sales Department - International markets - Direct Management & supervision of the Sales force (A team made of both expatriates and locals) ◾️Sales and markets developments for FIT- GIT and MICE ◾️Implementation of segmented markets strategies with S.M.A.R.T targets ◾️Major reorganization of the department to maximize the confirmation rate and the overall quality of service ◾️Product Management and creation of new/innovative tours-experiences ◾️KPIs analysis and reporting to MD / GM ◾️Training of the team on sales techniques + quality control and customer centric approach ◾️Suppliers inspections and selection ◾️Management of the VIP clients and FAM trips for key accounts ◾️Creation of different team buildings : Sales performance, Quality control and Excellence in customer service, Up selling / Cross selling ◾️Global clients assistance in the country ◾️Assistance of the operations team and local guides to solve any challenging situation on field ◾️Creation of different marketing supports and tools ◾️Control of invoicing and payments
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CONSULTING PROJECT MANAGER - Terre Cambodge DMC (Cambodia)February 2015 - April 2015 🔵 e-Travel Project Management ◾️ Creation of the new website www.terrecambodge.com (French and English) ◾️ Design, mapping, netlinking ◾️ Webmarketing Strategies SEM (SEA et SEO) / Adwords ◾️ Community management and optimization ◾️ Reporting/Statistics via Analytics and main dashboards ◾️ Creation of the mobile website 🔵 In charge of the B2B and the B2C Production 🔵 In charge of direct Sales (Tailor made requests and Series) 🔵 Regular Inspections
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CONSULTANT AND TRAINER - BUSINESS COACHING - ESCAET (France)January 2014 - January 2015 🔵 PROJECT MANAGER / CONSULTANT ➡️Responsible for partnerships / business projects in the travel industry in different areas of expertise, both strategic and / or operational ⬅️ ◾️Business Plan ◾️International/Local Business Development ◾️Global Web Strategy (website building, positioning, branding, SEM: SEO / SEA, netlinking, e-reputation, social networks and community management, monitoring, analysis and ROI) ◾️E-Distribution Strategies: B2B/B2C/B2B2C, channel partners, targets areas ... ◾️Contracting / negotiation strategies ◾️Pricing, Yield and Revenue Management (Accommodation, operators, distributors ...) ◾️Production /Product management strategies : packages, weekends, short stays, circuits/tours, combined, thematic products, niche segments ... ◾️MICE management ◾️Technological Recommendations for companies: CMS, CRS, Channel Manager, PMS, ◾️Production Tools, Analysis / Reporting, monitoring of activity ... Tourism destinations Management: SWOT, Marketing heritage / resources for the attractiveness of destinations 🔵 Trainer / Instructor on Vocational Training activity of ESCAET ◾️ Long-term training: Vocational Aptitude Training for Travel Operators ◾️ Short and tailor-made training : "Production / Distribution in the Leisure Travel" (Tour Operators, Travel agencies, DMCs, Hotels...) ◾️ Organization of Web-Conferences ◾️ Press publications and Interviews 🔵 Trainer on the initial and continuing training : Bachelor (Bac +3) and MBA (Bac +5) ◾️ Destinations and regions of the world: "Les voyages du Jeudi" - Talk show ◾️Usage of social networks and community management: Facebook, Twitter, Google+, Blogger, Youtube, Pinterest 🔵 Head of Admissions ◾️ Speeches in high-schools of Tourism and Universities ◾️ Participation in student fairs ◾️ Conduct recruitment interviews ◾️ Online and Offline Communication and Promotion of the Business School
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PROJECT COORDINATOR - Terre Cambodge DMC (Cambodia)April 2013 – November 2013 🔵 Establishment and implementation of a global management tool for the internal activity of the DMC ERP-PGI: Production - Quote - Reservation - Marketing - Logistics - Accounting ◾️ Overall brainstorming on the optimization of the business activity and its strategic departments ◾️ Redesign of the documents used by each service to optimize the 1st beta version ◾️ Development of databases : paperless contracts and local agreements ◾️ Nomenclatures attribution on each data in the databases ◾️ Development of technical links between the different departments ◾️ Design of the overall system architecture ◾️ Tests throughout the development ◾️ Technical development and implementation of the tool on internal servers 🔵 Integration of new solutions to optimize the new tool ◾️ Creation of a single entry point into the tool, feeding the different departments of the DMC ◾️ Re-design of the program with libraries (text, pictures) ◾️ Creation of a costs control system, margin and profit calculation ◾️ Optimization of existing process for the reservation department ◾️ Integration of customer billing tool for the accounting department Tests, technical readjustments, measuring ROI, Change Management and training employees to use the new tool. 🔵 Others Missions ◾️ Web marketing strategy of the DMC ◾️ Social Network optimization of the DMC ◾️ Creating content and marketing tools (newsletters, videos, flyers, mailings ...) ◾️ Marketing missions with Lonely Planet, Routard, Lonely Planet, press articles ... ◾️ Management of new contracts with distribution partners (portals B2B2C, news OTAs ...) ◾️ Commercial support for IFTM Top Resa 2013 (International Tourism Trade in Paris)
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WEB DEVELOPMENT SPECIALIST - Terre Cambodge DMC (Cambodia)May 2012 – September 2012 🔵 Creation, development and implementation of the company's web marketing strategy ◾️ Optimization of the website (architecture, tags, content ...) via the HTML back office ◾️ Setting up SEO and SEM strategies, netlinking ◾️ Optimization and monitoring of web-strategies via Analytics, Adwords, Trends, Webmaster Tools ... ◾️ Readjustment and rehabilitation of the e-reputation with a CRM/e-CRM strategy ◾️ Creation of the Social Network of DMC (Facebook, Google+, Twitter, Linkedin, Viadeo, and MytourMag Youtube channel) and establishment of a community management strategy 🔵 Optimization and development of distribution channels B2C / B2B / B2B2C ◾️ Business development by expanding distribution to new markets with new distributors and travel companies (Tour operators, OTAs, Start-ups...) 🔵 Miscellaneous ◾️ In charge of the tailor made tours due to the increase of B2C requests from the website ◾️ Creation of the first Flash sale with a major international OTA: VoyagePrivé.com. ◾️ Partners inspections ◾️ Survey tours
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ASSISTANT PRODUCT MANAGER WORLDWIDE - Voyage Privé (OTA) (France)June 2011 – September 2011 🔵 Assistant Product Manager on Long Haul Destinations - Production Department at VOYAGEPRIVE.COM (Online global leader in high standard flash sales) ◾️ Inventory Management via the back office and reporting tools -> trading and negotiation with airlines (seats), hotels (rooms), residences (villas), cruise lines (cabins), tour operators (packages), DMC (tailor-made tours ... ◾️ Management of the Benchmarking activity with our web support team in Romania ◾️ Publication of flash sales reports to suppliers ◾️ Management of the stop sales alerts
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ASSISTANT TO MANAGING DIRECTOR - Azur Planet MICE (France)January 2010 - February 2010 🔵 Assistant to Managing Director at AZUR PLANET MICE ► DMC specialized in corporate events and incentive trips (MICE) in the PACA region (Provence Alpes Côte d'Azur) ◾️ Collaboration with over 500 suppliers (hotels, restaurants, activity providers, casinos...) ◾️ Communication (phoning, mailing, conferences) ◾️ Networking Events ◾️ Customer Relationship Management ◾️ Preparation and participation to the CSR PACA Awards
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TRAVEL AGENT - Jet Tours - Thomas Cook Group (France)4 months (2008 - 2009) 🔵 Travel Agent - Jet Tours - "La Route des îles" ◾️ Customer sales calls ◾️ Sales ◾️ Quotes ◾️Communication (Mailing, phoning, Street Marketing) ◾️ CRM
SKILLS
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Technical skills
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Sectoral expertise
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Managerial skills
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Language skills
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Organizational skills
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Passion and Motivation